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April 18, 2004
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Hey, Lookie! Miramax is Actually Spending Some Money to Promote Hero!

— Posted by John Campea

hero2.jpgWell, what do you know … it looks as though Miramax is actually spending some money to promote Hero after having the film gathering dust on their shelves for a good couple years. A trailer for the film has been running in front of this week’s top two films (Kill Bill Volume 2 and The Punisher) which is some prime ad space and doesn’t come cheap. And despite some major flaws in the trailer – including one MASSIVE spoiler – it is sweeter than sweet to finally see the images up on the big screen. And as much as I love this film on the small screen the visuals are ten times as impressive when properly projected … this thing is eye candy of the absolute highest order …

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4 thoughts on “Hey, Lookie! Miramax is Actually Spending Some Money to Promote Hero!

  1. As soon as I knew that the trailer was going to be for “Hero”, the only thing I could say was “It’s about f*cking time.” I was a bit miffed to see a huge plot spoiler in the trailer, and they basically ruin the whole “Rashomon”-esque aspect of the movie’s structure, but who cares?!? This trailer means I’m (hopefully) one step closer to seeing “Hero” in the theatres!

  2. A trailer for the film has been running in front of this week’s top two films (Kill Bill Volume 2 and The Punisher) which is some prime ad space and doesn’t come cheap.

    It’s been a while since I worked in a theater, but that’s not how I remembered it working – the studio provides the trailers, along with a list of suggested movies, and it’s basically up to the theater management (often at the local, not corporate level) to decide what goes where. Trailers that arrive attached to a print will generally stay with it, but often, it’s all about what the guy does in the projection booth Thursday night.

  3. Oh … and it looks as though they’ve dropped the name change … though Li was the only actor credited in the trailer the film itself was referred to just as Hero rather than Jet Li’s Hero which, while not a huge deal, is a good thing in my books.

    And Kill Bill was quite good. The rumors of Tarantino including such things as an actual plot line this time are, in fact, true.

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