Comments on: Massive Infighting Between Disney And Pixar’s Marketing Departments http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments The Official Home of Correct Movie Opinions Sat, 21 Nov 2009 21:41:04 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Alex Johnson http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51200 Alex Johnson Mon, 10 Sep 2007 16:24:00 +0000 http://themovieblog.com/?p=4902#comment-51200 After cars I think people just kind of went .... Eh it's another one. Although I still saw it and thought it was 10 times better then cars! I don't think Disney really had much to do with it. __________________ After cars I think people just kind of went …. Eh it’s another one.
Although I still saw it and thought it was 10 times better then cars!
I don’t think Disney really had much to do with it.
__________________

]]> By: RMS Oceanic http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51199 RMS Oceanic Sat, 08 Sep 2007 10:19:49 +0000 http://themovieblog.com/?p=4902#comment-51199 Didn't this "story" break from Jim Hill's blog? From what I've read, you'd have a hard time fidning someone so consistantly anti-Pixar. Admittedly, it doesn't help when all his sources appear to be Disney bean counters, which never provides a balanced picture. Here's a Brad Bird interview which refreshingly shows what Pixar thinks about Box Office success: http://www.news.com.au/heraldsun/story/0,21985,22368740-5006023,00.html (Numbers are Australian) Didn’t this “story” break from Jim Hill’s blog? From what I’ve read, you’d have a hard time fidning someone so consistantly anti-Pixar. Admittedly, it doesn’t help when all his sources appear to be Disney bean counters, which never provides a balanced picture.

Here’s a Brad Bird interview which refreshingly shows what Pixar thinks about Box Office success:

http://www.news.com.au/heraldsun/story/0,21985,22368740-5006023,00.html

(Numbers are Australian)

]]> By: Carl W. http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51198 Carl W. Thu, 06 Sep 2007 17:33:51 +0000 http://themovieblog.com/?p=4902#comment-51198 Pixar knows what its doing, all of their movies are top notch, and Wall-E looks & sounds like it could be a potential masterpiece. Once a full length trailer for Wall-E is released people will start to get real excited for it. I actually like this concept for a Pixar film better than others. Does anyone know if Jeff Garlin is the only voice in the film, or are there rumors of others? Pixar knows what its doing, all of their movies are top notch, and Wall-E looks & sounds like it could be a potential masterpiece. Once a full length trailer for Wall-E is released people will start to get real excited for it. I actually like this concept for a Pixar film better than others. Does anyone know if Jeff Garlin is the only voice in the film, or are there rumors of others?

]]> By: Paul http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51197 Paul Thu, 06 Sep 2007 00:08:36 +0000 http://themovieblog.com/?p=4902#comment-51197 "Torture porn" is not as disgusting as an entire movie about a rat with your food. A Saw movie is more kid friendly than this animated episode of "Fear Factor". Now if they make a sequel where the rat is cutting up those Veggie Tales and serving them up with the pig from Charlotte's Web, that I'd see! “Torture porn” is not as disgusting as an entire movie about a rat with your food. A Saw movie is more kid friendly than this animated episode of “Fear Factor”. Now if they make a sequel where the rat is cutting up those Veggie Tales and serving them up with the pig from Charlotte’s Web, that I’d see!

]]> By: Calviin http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51196 Calviin Wed, 05 Sep 2007 22:58:30 +0000 http://themovieblog.com/?p=4902#comment-51196 Yeah, I actually agree that the marketing wasn't great on Ratatouille. I have not yet seen it. And while I trust it will be good because it's PIXAR and they just can't make a bad movie if they tried, none of the marketing told me not to wait till it was rentable. The marekting should be good enough that I'd rather see it soon and in theatre instead of wait and see it on dvd. Let me provide a rebuttal though, Cars didn't grab me into the theatre either. In fact, I just watched it this past weekend. It was good. I knew it would be. But I never felt that need to see it sooner, and that's what their marketing needs to give me to get me there. And just to be sure, I am certain my resistance wasn't because the movies were 'kids' movies, because I saw Shrek 3 and TMNT both while they were in theatre. Yeah, I actually agree that the marketing wasn’t great on Ratatouille. I have not yet seen it. And while I trust it will be good because it’s PIXAR and they just can’t make a bad movie if they tried, none of the marketing told me not to wait till it was rentable. The marekting should be good enough that I’d rather see it soon and in theatre instead of wait and see it on dvd.

Let me provide a rebuttal though, Cars didn’t grab me into the theatre either. In fact, I just watched it this past weekend. It was good. I knew it would be. But I never felt that need to see it sooner, and that’s what their marketing needs to give me to get me there.

And just to be sure, I am certain my resistance wasn’t because the movies were ‘kids’ movies, because I saw Shrek 3 and TMNT both while they were in theatre.

]]> By: GODFATHER http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51195 GODFATHER Wed, 05 Sep 2007 21:45:01 +0000 http://themovieblog.com/?p=4902#comment-51195 It's not hard marketing a cartoon... It's a cartoon! You don't market a cartoon to young adults. You market to parents and kids (hello! McDonalds!). Seriously, I don't think Pixar will f*ck up marketing next year, and Disney will be forced to shut up. It’s not hard marketing a cartoon… It’s a cartoon! You don’t market a cartoon to young adults. You market to parents and kids (hello! McDonalds!). Seriously, I don’t think Pixar will f*ck up marketing next year, and Disney will be forced to shut up.

]]> By: Alex http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51194 Alex Wed, 05 Sep 2007 21:32:18 +0000 http://themovieblog.com/?p=4902#comment-51194 I think that the expectations for Pixar films have gotten out of control. Everyone expects them to hit a grand slam every time. A movie about a cooking rat that makes $200 million is a pretty good hit in my opinion. Pixar has consistantly made one great movie after another without compromising themselves or having huge name stars voice their characters. I say let them keep doing what they're doing. I think that the expectations for Pixar films have gotten out of control. Everyone expects them to hit a grand slam every time. A movie about a cooking rat that makes $200 million is a pretty good hit in my opinion. Pixar has consistantly made one great movie after another without compromising themselves or having huge name stars voice their characters. I say let them keep doing what they’re doing.

]]> By: John in Seattle http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51193 John in Seattle Wed, 05 Sep 2007 21:06:33 +0000 http://themovieblog.com/?p=4902#comment-51193 The Disney Marketing rep is being a goof. For the following reasons: * Pixar is a brand now - just mention of the name will sell tickets. Period. * It's a "kids" film. The animation was top notch and the story was kid-friendly. Put enough pratfalls, jokes and big reactions in a trailer, and it will draw this demographic. * The whole "rats v. eating" thing. The only people who could validly use this are those who don't enjoy Pixar or Animation at all - or don't have kids. It's not Pixar's core market anyway - so what's it matter? You don't get a few jaded 'Cinema' snobs or a few frat boys & girls. Fine. I loved the trailers - but I was a guaranteed B.I.S. (Butt In Seat) regardless. A moderately trained monkey with a Sharpie could have marketed this film, IMHO. Damn thing sold itself. The Disney Marketing rep is being a goof. For the following reasons:

* Pixar is a brand now – just mention of the name will sell tickets. Period.

* It’s a “kids” film. The animation was top notch and the story was kid-friendly. Put enough pratfalls, jokes and big reactions in a trailer, and it will draw this demographic.

* The whole “rats v. eating” thing. The only people who could validly use this are those who don’t enjoy Pixar or Animation at all – or don’t have kids. It’s not Pixar’s core market anyway – so what’s it matter? You don’t get a few jaded ‘Cinema’ snobs or a few frat boys & girls. Fine.

I loved the trailers – but I was a guaranteed B.I.S. (Butt In Seat) regardless. A moderately trained monkey with a Sharpie could have marketed this film, IMHO. Damn thing sold itself.

]]> By: miles http://themovieblog.com/2007/09/massive-infighting-between-disney-and-pixars-marketing-departments#comment-51192 miles Wed, 05 Sep 2007 20:38:56 +0000 http://themovieblog.com/?p=4902#comment-51192 i thought disney did a great job of marketing ratatoiulle. i was stoked from the first teaser that had remy talking to the camera. i thought disney did a great job of marketing ratatoiulle.

i was stoked from the first teaser that had remy talking to the camera.

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