Comments on: 3 Reasons Not To Be Excited About Cloverfield

By: Daniel c

Daniel c — Thu, 07 Feb 2008 13:00:18 +0000

I totally agree and I could not have said it better myself. For those reason exactly I have not been hyped to see this film and I still can’t se why other people feel any different.

By: Ed Aquino

Ed Aquino — Mon, 21 Jan 2008 08:07:09 +0000

Unfortunately, Cloverfield is all hype and will remain as it is. On the other hand, they managed to pull the marketing strategy off on the aspect of guerilla filmmaking ala Blair Witch Project and that’s what makes it more disappointing. Blair Witch was a success because they were the pioneers. But not this one.

What they intended to achieve is to convey to the target audience what the monster looks like and where the monster is by keeping them guessing. That’s right – to keep em guessing. That’s the main reason behind the uncanny number of searches on the website. And they achieved that. Overall, the movie was crap. The digital video camera movements made a lot of people sick allegedly to make the movie realistic plus, the lack of monster exposure. JJ Abrams is disappointing.

By: Tamie

Tamie — Thu, 17 Jan 2008 03:31:55 +0000

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By: Ransom

Ransom — Wed, 09 Jan 2008 13:23:32 +0000

I personally thing that most people who have commented thus far are all victims of John’s manipulation. John purposefully puts up controversial posts that disagree with the majority in order to incite interesting debates in the comments section. Way to go John! I think it makes TMB that much more interesting.

For all you people who commented about the movie, most of you are going to see it anyway just to see what it’s all about. Whether you liked the way they did the marketing for the film or not, that just goes to show how effective it actually is.

By: Rusty James

Rusty James — Wed, 09 Jan 2008 11:55:28 +0000

I don’t really have much of an opinion about Cloverfield but one observation.
Don’t people often complain that advertising campaigns reveal too much? Does anyone think it’s refreshing to go see a movie that we don’t know much about.
Devin at chud has also complained that they’ve shown us nothing to get excited about. Well I think the sense of mystery is something worth getting excited about.
I don’t have high expectations for the film but if nothing else I think Cloverfield is combating a negative trend if film advertising.

By: Karl Hungus

Karl Hungus — Wed, 09 Jan 2008 10:04:13 +0000

How odd, I wrote about the exact same thing here: http://www.karlhungus.com/2007/11/cloverfield-next-snakes-on-plane.html

By: Pineapplehead

Pineapplehead — Wed, 09 Jan 2008 09:30:44 +0000

Snakes On A Plane proved that sometimes viral internet based hype means nothing when it comes to the box office.

By: Sean

Sean — Wed, 09 Jan 2008 06:08:26 +0000

It’s all just blind J.J. worship. You’re totally right on this John. The movie may end up rocking, but as of right now, there hasn’t been anything there to get excited about. I swear I had this conversation with a buddy the other day. He asked me if I was juiced for Cloverfield and I said “no”. He asked “why not”? And I just said “why should I be”? And that’s just it. There hasn’t been anything to get excited about. Nothing to be worried about either. Just nothing. The movie will have to speak for itself, because the marketing hasn’t done anything for me.

By: Scary Movies

Scary Movies — Wed, 09 Jan 2008 04:36:02 +0000

I’m very excited about the release of Cloverfield. I think it’ll be the first big budget horror action movie to show the studios how powerful internet viral marketing can be. We’re all going crazy trying to figure out what the monster looks like.

By: Kristina

Kristina — Wed, 09 Jan 2008 03:47:49 +0000

I think this viral marketing will backfire on them. Most folks don’t go to see a movie if they have no friggin’ clue what the movie is about. This whole “Let’s be MYSTERIOUS!” bit might bite them in the ass in the long run. Similarly to Soap, internet folks have been following the film closely, but the general public has no friggin’ clue what to make of this film. My local theaters don’t even have Cloverfield posters on display! Even if the movie is good, I dunno if it can match the furor that surrounded this film a few months ago. It’ll do better than SoaP, but by how much remains to be seen.