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Hancock Ad Gets Defaced

By Rodney - June 23, 2008 - 15:33 America/Montreal

The promotional materials for Will Smith’s upcoming movie say that Hancock is a not your average Superhero.

But someone thought it would be better if they just didn’t dance around the point too much and just tell it like it is. Hancock is a dick… well…

Via

» 30 Comments

  1. Darek says:

    wait so do you think what their statement is right or not?

  2. PADTHAI says:

    some people are just always trying to be comedians. defacing property like that is not necessary.

  3. Darek says:

    I’m not that surprised that this happened, you could see it coming, however that thing with defacing “The Happening” poster i didn’t think you could turn it into what the made it.

  4. Adam says:

    Where was this?

  5. Arrogance says:

    The real question is, publicity stunt by producers to garner a little extra “oomph” in ticket sales on opening night?

  6. movie replicas says:

    i sense a trend happening…

  7. Awesome…and I’m sure nobody cares…it brings MORE attention to the film.

  8. Gershwyn Smith says:

    Not defaced; under construction. Installers just started with the last letter first.

  9. pigeon says:

    HanCock’s dirty enough already

  10. Wade says:

    Well, they were pretty much asking for this by coming up with a title like that.

  11. Gutpunch says:

    I’m pretty sure it’s planed. Good though.

  12. Rodney says:

    I don’t think this was a sudden last minute gag. Its not like no one noticed the word COCK in the title before.

  13. Mr.Death says:

    …clever. Because cock is another word for penis. Haha. Witty.

  14. digital drew says:

    I dont get it

  15. Kristina says:

    Can’t wait for puns on the title.

    “Hancock is half-cocked”

    “Hancock flaccid not firm”

    “Hancock an unpleasant ride”

    “Hancock shoots blanks”

  16. Mike says:

    maybe it’s a clever marketing campaign by the studio. lol

  17. Sahil says:

    I dont think Will Smith cares. He will still get his $20Million and the movie will still make bank.

  18. 790 says:

    Funny Photoshop image.
    That’s the trend I’m seeing.

  19. PADTHAI says:

    SAHIL,

    Will Smith deserves more than 20 million, he deserves much more than that. I’d say he deserves at least 50 million for each film, considering each one of his movies always are big hits.

  20. 790 says:

    SAHIL, I think your out of touch with reality.

    That’s the nicest way I can put into words what I feel about your comment.

  21. 790 says:

    Is nicest a word?

  22. Dave says:

    just a bit of clarity on the picture. It was actually the billboard used for the hancock premiere in Leicester Square, London. This picture was taken as the guys were taking down the billboard the day after the premiere so no defacing and no clever marketing ploy, just a very cheeky agency being selective on which letters they took down first.

  23. spence says:

    OUTSTANDING!!!!!

  24. Nick Plowman says:

    God Hancock is SUCH a supid movie.

  25. Rodney says:

    And you know this how Nick???

  26. digitaldrew says:

    magic future seeing powers… i have them too, but this one is too early to call.

  27. Mozzerino says:

    Who the hell thought “Hancock” was a good name anyway?

  28. Rodney says:

    Herbie seems to think its ok.

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