Comments on: Has Paramount Botched The Indiana Jones 4 Marketing?

By: zerocy

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By: Adam Cohen

Adam Cohen — Wed, 04 Jun 2008 14:34:07 +0000

I think you are spot on. I also think the marketing to kids crosses the line and wrote a blog post about it…Raiders is my favorite movie of all time, no exaggeration. But I don’t want my 4 year old running around the house with a whip and I’m not going to have my 7 year old see any of the films. The original was R-rated for crying out loud.

By: J Maurice

J Maurice — Sun, 18 May 2008 21:17:32 +0000

Great article and I wish more people would take notice. The biggest difference between my childhood and now is the marketing. Where are the great movie trailers? Great movie posters? Great music album covers? They don’t exist and thus most people don’t get excited about movies or music today. The movie and music industry can just suck it up! The little chump change they make today is because the faithful like myself who love movies continue to go to the theater. Give it 10 more years and the only revenue stream will be DVD movies and iTunes!

By: John N

John N — Sat, 17 May 2008 13:46:46 +0000

Preceded… sorry…

By: John N

John N — Sat, 17 May 2008 13:38:26 +0000

I’ve only skimmed what has proceeded me, but has anyone brought up the point that the anticipation for the Star Wars prequels (thanks in part to the marketing) made it almost impossible for the movie to live up to expectations?

Whereas two of my all-time favourite films (Braveheart and the original Matrix) had low-key marketing?

The reality is this… great marketing will help you get an amazing opening weekend. A great MOVIE will generate the word of mouth ofr a healthy box office.

By: Mikey M

Mikey M — Fri, 16 May 2008 22:31:55 +0000

I am a little saddened that they have barely shown Karen Allen in the ads. I have been waiting to see her come back since the second Indy move came out. She should have been in one before now and I can’t wait to see her again on screen.

By: charles

charles — Fri, 16 May 2008 20:06:19 +0000

If anyone needs to be blamed for the marketing and the casting is Steven and George. They’re responsible for all the ads and promotion of this film. No one else. They’re the bigg dogg’s they have all the say in this.

By: Kristina

Kristina — Fri, 16 May 2008 19:26:47 +0000

I can’t believe, after all the hype, all the speculation, all the hoopla, that this thing is less than a week away.

Or as John puts it, the hoax will be complete in less than a week:)

By: Drake Whalterson

Drake Whalterson — Fri, 16 May 2008 19:14:42 +0000

Are you saying that you think Indiana Jones 4 WON’T be a good movie?

By: allaboutduncan

allaboutduncan — Fri, 16 May 2008 13:25:12 +0000

My son is almost 5 and has never seen any of the Indy movies, but from the moment he saw the first Crystal Skull trailer — the one referring to the original films and little new footage — Indiana Jones suddenly became the second most important thing in the house (Iron Man is #1).

He wants to play Indiana Jones all the time and if I want to play with him, I have to be Mutt.

So, he’s never seen the original films and he thinks that 65 year old Indiana Jones and his whip are the 2nd coolest thing out this year (remember, Iron Man is #1).

By: bjon86

bjon86 — Fri, 16 May 2008 04:03:27 +0000

John, I think you’re exaggerating a little bit on the whole “if you’re 25 or younger, you haven’t seen Indy in action” thing. Cuz I’m 21 and that trilogy is one of my all time favorites. I’m young as shit but you better believe my dad had me watchin all of those movies and then I would watch them on my own as well. Over and over and over again. I LOVED those movies. I didn’t care WHICH one I watched either. As long as it was Indy on the TV, I was happy. And a LOT of my friends, older AND younger, share exactly the same perspective.

By: bryan

bryan — Fri, 16 May 2008 03:35:07 +0000

My brother and I grew up watching Indy and I’m 15.( the oldest) And my 7 year old sister has already seen all three. I think you under estimate us younger folks. Every one I know loves Indy and is dying to see it. It doesn’t matter that he’s old, to us he’s timeless. The marketing has sucked though.

By: Dragonslayer

Dragonslayer — Thu, 15 May 2008 23:04:37 +0000

You’re right John. Many people who haven’t seen the Indiana Jones film will think that when Indy 4 comes around, for them, it’s gonna be just another action movie. I kinda feel the same way, but with something added to it. It’s gonna be just another action movie…just as Bourne Ultimatum was “another action movie.” Both are action movies, but Bourne got a good reaction (I’m surprised it didn’t land a nomination for best picture), and I know, even though I’ve never seen any Indiana Jones movie, I know that Indy 4 will be a film that a lot of people will see.
But, also, I for one will not see it. I’ve never seen the films and I think if I go into this film not knowing the original stories, I’m gonna be thinking, “Damn this is confusing.” So for me I don’t think I’ll see Indy 4 unless I see the first films.

By: George

George — Thu, 15 May 2008 20:44:19 +0000

But regardless of who is to blame I agree with your main point john that the marketing has not been exciting enough. Its fine for those who know who he is (even then it still a lacklustre) but regardless of what people say there is a huge number of younger filmgoers who don’t know Indiana Jones. And the marketing doesn’t really sell the importance of who he is and what these films are.
But I believe it is all on purpose. They are deliberately doing a low key campaign to (hopefully) blow our minds with an awesome film.

By: George

George — Thu, 15 May 2008 20:39:16 +0000

Lets also remember that Star wars for better or worse has always been bigger than Indiana Jones. So I don’t know why anyone would be expecting it to make Star Wars sized numbers. I will be surprised if this isn’t big but I don’t think it will make Star wars type dollars. Look I love Indiana Jones and I will probably go and see this twice possibly three times. I saw Phantom Menace 7 times and I fucking hated it but I had to keep seeing it. As most of you know that is what star wars fans do. we go overboard even when it sucks. Indiana Jones doesn’t have the type of following of geeks who will go over and over and over. So it will be huge but it won’t be Star wars huge.

As for the marketing john, Spielberg is the most powerful director in Hollywood. He has final cut and final say on everything when it comes to his films. In the interview I saw Lucas pretty much admits the marketing campaign was all up to Steven as “its his film not mine” as he puts it. Its a funny interview as they tease each other all the way through. In fact Lucas throughout this whole release seems so relaxed and at ease. You can tell he is enjoying the stress not being all upon his shoulders.
But do you really think that Paramount just went ahead with this strategy with no input or say from spielberg? of course not. He is one of the most powerful people in the history of cinema. It may be Paramounts money but there is no way they take control of the marketing. His deal/contract would give him more say over how the film is handled then any other director around. Lucas says as much in the interview.

By: Will

Will — Thu, 15 May 2008 19:19:20 +0000

i truly believe that its not going to be that big of a hit. I hear people saying this is a sure thing to make 300 mil +, and i really see no reason why that would happen, TODAY.

Maybe 200 mil or so, which is obviously good, but people are setting standards waaaaay too high for this, and i really dont think that the youngins out there are gonna flock to this movie like everyone assumes they will.

By: Jay

Jay — Thu, 15 May 2008 16:45:13 +0000

Valid points made on the post John, but I think resurrecting a movie out of a graveyard dug so long ago just does not have the same appeal and anticipation.

This 4th installment should have been made years ago. Maybe I would have been interested then and the marketing would have worked better, but not now.

This whole Indy affair just sucks monkeys balls.

By: John

John — Thu, 15 May 2008 16:42:42 +0000

Hey Nautica,

You’re 100% correct. BUT… that was a different time. Indiana Jones hadn’t been gone for almost 20 years. The need to emphasis INDY himself wasn’t as big of an issue.

My point was that Indy has been gone 20 years. As such, the marketing of the legend himself needed (in my opinion) to be emphasized.