Paranormal Activity is one of those films that needs no advertising because the word of mouth on this and its viral status alone did it all.
But as per the rule in Hollywood, if it makes money (and this film made 2000 times its cost on its first week) then they will likely do a sequel.
Costing a mere $11,000 to make, the studio picked up the rights to the film for $300,000 and spent less than $10 million on marketing with most of the promotion coming from online viral campaigns and word of mouth via a staged rollout releasing scheme throughout October.
Going wide this week, the film sat at the top of the box-office with $22 million – easily beating the critically slammed “Saw VI” which opened in more theatres to $14.8 million.
This phenomenon is widely being compared to The Blair Witch, and we saw how that sequel worked out so well.
The very reason that this film made so much money and gained so much popularity is precisely why they should hesitate to make a sequel.
