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June 6, 2012
In Limited Release, ‘Moonrise Kingdom’ Shatters Box Office Records.
— Posted by Kenny Miles
One of the most anticipated summer films for independent film watchers (myself included) is Wes Anderson’s “Moonrise Kingdom” and clearly the audience has already responded in record numbers. Over Memorial Day weekend, Moonrise grossed $669,486.00 in four locations, two in New York and two in Los Angeles. The average gross per location was a staggering $130,752! This surpassed both “Dreamgirls” and “Brokeback Mountain” for limited release debut. Keep in mind this was at the peak of their Oscar hype. The only exposure Moonrise had was press coverage from its debut at Cannes.
Below is the press release courtesy of Focus Features:
Wes Anderson hasn’t released a film since 2009’s whimsical and amusing “The Fantastic Mr. Fox.” Some moviegoers were disappointed his stop motion venture despite it featuring his trademark all star cast, deadpan sarcastic humor, and wide angle shots. (Some people I know flat out refused to see ‘Mr. Fox.’). With box office numbers this earth shattering, Mr. Anderson’s hipster fan-base clearly was eager for his big screen return.
These box office numbers caught the Entertainment Industry off guard, even myself. On Friday, I had five friends/acquaintances ask me when “Moonrise Kingdom” will open in Denver. This should be a sign of the box office success of the film. I am very excited to see ‘Moonrise’ tomorrow night at my advanced invite screening, but disappointed I’m embargoed to post a review until it’s release date of June 8th in the Mile High City.
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Whether something is overlooked by Hollywood or whatever business trend has captured the Entertainment Industry’s attention, Kenny Miles loves to talk about movies (especially the cultural impact of a film). He covers various aspects of movies including specialty genre films, limited release, independent, foreign language, documentary features, and THE much infamous "awards season." Also, he likes to offer his opinion on the business of film, marketing strategy, and branding. He currently resides in Denver, Colorado and is a member of the Denver Film Critics Society critics group. When he isn’t writing, Kenny channels his passion for interacting with moviegoers (something most movie pundits lack) as a pollster for the market research company CinemaScore and working as floor staff/special events coordinator in the film community. You can follow him on Twitter @kmiles723.
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