— Gloria Swanson as Norma Desmond from Sunset Boulevard, 1950
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September 24, 2012
Kenny Sayz, The New Release Date for Great Gatsby is Problematic!
— Posted by Kenny Miles
Warner Brothers has a new release date for The Great Gatsby: May 10th, 2013. As I anticipate the new film from Baz Lurhman, starring Leonardo DiCaprio and Carrie Mulligan, I feel a sense of dread when I realize that the release date is the second weekend in May. Over the years I’ve noticed that this is a time frame in which movies bomb at the box office and the worst of the high profile movies of the summer movie season are released. If you audit the product, one could easily consider the second weekend of May to be a dumping ground for failed blockbusters. I even posted about this date on TMB with the dismal showing for the Johnny Depp/Tim Burton horror comedy “Dark Shadows” .
Other movies Warner Brothers opened around this release date, besides ‘Dark Shadows’, include “Battlefield Earth,” the “Poseidon” remake, and “Speed Racer” just to name a few and I get the impression that this weekend seems to be a vote of no confidence from the studio. Likewise, when Warner Brothers moved ‘The Great Gatsby’ to that same weekend, I grew very anxious and concerned. Moving a film from the Oscar/Holiday season to this date is, to say the least, problematic and worrisome. Taking it away from audiences during the Holidays says a lot without saying anything at all. Although the studio still has “Argo” and “The Dark Knight Rises” to campaign for awards, I’m still highly suspect about pulling it for its coveted Christmas release date but I genuinely hope ‘The Great Gatsby’ somehow bucks the trend of films that bomb during the second weekend in May. I want to be very wrong about by feelings of suspicion and if so, it will join the new “Star Trek” reboot as one of the few films not to bomb during this weekend. So far, it is not looking good for the ambitious looking, retelling of a classic film.
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Whether something is overlooked by Hollywood or whatever business trend has captured the Entertainment Industry’s attention, Kenny Miles loves to talk about movies (especially the cultural impact of a film). He covers various aspects of movies including specialty genre films, limited release, independent, foreign language, documentary features, and THE much infamous "awards season." Also, he likes to offer his opinion on the business of film, marketing strategy, and branding. He currently resides in Denver, Colorado and is a member of the Denver Film Critics Society critics group. When he isn’t writing, Kenny channels his passion for interacting with moviegoers (something most movie pundits lack) as a pollster for the market research company CinemaScore and working as floor staff/special events coordinator in the film community. You can follow him on Twitter @kmiles723.
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