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March 10, 2013
Non-Partisan Health Care Doc Escape Fire to Make TV Debut
— Posted by Kenny Miles
With the affordable care act (ACA) looming on everyone’s mind, a little seen health care documentary is about to make its TV debut in a risky formatting strategy where few documentary features have ventured before: cable news. Recently, CNN Films acquired the rights to air the Sundance Film Festival health care documentary Escape Fire. This important documentary airs Sunday, March 10 at 8 PM and 11 PM, with encore broadcasts March 16.
We normally don’t cover TV events at themovieblog, but this was an important movie that deserves the largest audience possible in a new platform release strategy the studios normally avoid. I ranked this pragmatic conservation starter on a broken Health Care System on my 2012 Documentary Top Ten List. As CNN struggles to make a name for itself for cable news, its reassuring to know that they are airing documentaries on their channel instead of resorting to partisan bickering. I hope this is something that pays off for the TV channel.
The health care documentary Escape Fire brings up the analogy about the current state of American Health Care: its an uncontrollable inferno. One fireman compares it to smoke jumpers being killed in a fire and how this was foreseen but left helpless. Take a look at these statistics presented in the movie about Americas health care system:
-In 2011, Americans spent $2.7 trillion for health care related services.
For a nation like America with bad habits of consuming without consequences, it seems tragically fitting that we cannot face the stark reality that eating too much bad food and popping prescription drugs are a rational and sustainable system to America’s health care. “Escape Fire” deals with this American pre-existing condition that hinders effective medical care. Take for example, war vets who have literal addictions to prescription drugs which where expensive pills are considered the one size fits all solution. An excellent point one talking head brings up while critiquing what they describe as a Health care management system:
“It doesn’t want you to die and it doesn’t want you to get well. It just wants you to come back.”
Yikes! What a awful situation for any society, let alone the most prosperous to be trapped.
One aspect “Escape Fire tackles is the notion of personal responsibility of diet and exercise. When Safeway offered health incentives for their employees, this lead to a decrease in costs. This concept of people taking responsibility for controlling of their own health care has been lost in the partisan shuffle during the political discourse of fear driven rhetoric of government run health care or a system exclusively groomed for the wealthy. I keep hearing from health care professionals I know claim that if “everyone lost 30 pounds, health care costs would dramatically drop.” Easier said then done. How I wish a documentary like Escape Fire would be required viewing for educated voters and the D.C. politicians who should hold their feet to the fire.
This documentary couldn’t come at a better season as America makes crucial decisions on the destiny of a nation. How I wish a documentary like “Escape Fire” would be required viewing for educated voters and the D.C. politicians who should hold their feet to the fire. Escape Fire provides a cure, now we just need to be willing to take the medicine. CNN is boldly going where no cable news outlet has gone before. Its a risk that’s worth supporting as a viewer and a consumer of health care!
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Whether something is overlooked by Hollywood or whatever business trend has captured the Entertainment Industry’s attention, Kenny Miles loves to talk about movies (especially the cultural impact of a film). He covers various aspects of movies including specialty genre films, limited release, independent, foreign language, documentary features, and THE much infamous "awards season." Also, he likes to offer his opinion on the business of film, marketing strategy, and branding. He currently resides in Denver, Colorado and is a member of the Denver Film Critics Society critics group. When he isn’t writing, Kenny channels his passion for interacting with moviegoers (something most movie pundits lack) as a pollster for the market research company CinemaScore and working as floor staff/special events coordinator in the film community. You can follow him on Twitter @kmiles723.
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