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March 18, 2014
Divergent Poster Reminds Me of a Funny Sexist SuperHero Meme
— Posted by Kenny Miles
While looking at the poster for Divergent, the new movie opening this weekend based on the young adult best-selling series by Veronica Roth, I couldnt help but think of humorous and very popular super hero meme that addressed the sexualization of female characters. The “If the Male Super Hero Characters Posed Like the Female Characters” meme is below:
Now here is the Divergent poster:
The noticeable body part on the Divergent poster is Shailene Woodley’s butt. It does no favors that it is directly centered and in the middle of the poster, too. For straight males, it demands their attention. The super hero meme brillantly brings up an issue that female characters are sexualized for male audiences. It is an issue the industry needs to address. This poster continues the trend.
Why would Shailene pose in such a way? Additional attention is required in order for a new potential franchise to be successful. Hitting all “4 quads” is needed to be a hit. Female audiences will flock to Divergent, but the movie needs to draw in males. Shailene is positioned perfectly on the poster to garner male attention.
So TMB readers, do I have a valid point to point out the objectification of the female body on the Divergent poster or is my mind in the gutter?
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Whether something is overlooked by Hollywood or whatever business trend has captured the Entertainment Industry’s attention, Kenny Miles loves to talk about movies (especially the cultural impact of a film). He covers various aspects of movies including specialty genre films, limited release, independent, foreign language, documentary features, and THE much infamous "awards season." Also, he likes to offer his opinion on the business of film, marketing strategy, and branding. He currently resides in Denver, Colorado and is a member of the Denver Film Critics Society critics group. When he isn’t writing, Kenny channels his passion for interacting with moviegoers (something most movie pundits lack) as a pollster for the market research company CinemaScore and working as floor staff/special events coordinator in the film community. You can follow him on Twitter @kmiles723.
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