— Gloria Swanson as Norma Desmond from Sunset Boulevard, 1950
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April 25, 2014
The Other Woman Poised to Please Female Audiences Despite Male Dominated Critical Backlash
— Posted by Kenny Miles
As we approach the prime movie going summer season, I have to wonder: Where are all the movies for women? In the last few years they have been a major force at the box office. Looking back at the several weeks at the box office, there were barely any movies for women. Even the Entertainment Industry should know better. Kudos for the industry making inroads with minority and Christian audiences releasing a few movies during the first quarter. In an era of Frozen and The Hunger Games, we should expect more female programmed and Q1 and Q2 seems to be lacking. Well, at least Fox, who released The Heat last summer, acknowledges this audience exists with the release of The Other Woman. They saw how well The Heat did and knew to program and brand a female comedy during the months of superheroes and 3D.
Synopsis: After discovering her boyfriend is married, a woman (Cameron Diaz) tries to get her ruined life back on track. But when she accidentally meets the wife he’s been cheating on (Leslie Mann), she realizes they have much in common, and her sworn enemy becomes her greatest friend. When yet another affair is discovered (Kate Upton), all three women team up to plot mutual revenge on their cheating, lying, three-timing SOB.
It is important to acknowledge the disconnect between audiences and critics when covering a movie like The Other Woman. As a blogger who writes about movies, it is easier to admit this then someone who lives in The Critics Bubble. Maybe it isn’t fair to make that claim, but when many secular white men give negative reviews with movies meant for women, Christians, or minorities, take those reviews lightly. They aren’t the intended audience. (I do find negative reviews from women critiquing female driven movies more interesting and valid.) Yet, a stale and lifeless comic book movie earns rave for not being as bad as Daredevil. The lady humor offends and even enrages but the audience enjoys the fun escape. The Heat was a terrific example where a hilarious movie didn’t register as well with critics as This Is the End though the buddy cop movie was better. Many critics won’t think The Other Woman is a lady like movie, but the Hangover boys are hardly gentlemen and received significantly less complaints for their antics. Movies like The Other Woman are critic proof as eager female audiences seek to escape with a night out with ladies. They will show up for this one and have a great time. Sometimes that’s all that matters.
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Whether something is overlooked by Hollywood or whatever business trend has captured the Entertainment Industry’s attention, Kenny Miles loves to talk about movies (especially the cultural impact of a film). He covers various aspects of movies including specialty genre films, limited release, independent, foreign language, documentary features, and THE much infamous "awards season." Also, he likes to offer his opinion on the business of film, marketing strategy, and branding. He currently resides in Denver, Colorado and is a member of the Denver Film Critics Society critics group. When he isn’t writing, Kenny channels his passion for interacting with moviegoers (something most movie pundits lack) as a pollster for the market research company CinemaScore and working as floor staff/special events coordinator in the film community. You can follow him on Twitter @kmiles723.
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