Regular Movie Blog reader David Terry posted a comment in the article “The Price of Going to the Movies: An Open Letter to the Theater Chains” that rings with something I’ve been thinking for a long time, but didn’t know anyone was actually doing yet. David wrote this:
UCG however do an unlimited film card. For £12.99 a month you can visit any of their cinemas (including the West End of London) as many times as you like. For £9.99 you can go to any cinema (excluding the West End of London). The only downside is the minimum year subscription, but I think this is a great deal.
Yes yes yes. Give people the option of buying a “membership” for say, I don’t know, $25/month and I think they’d sell like hot cakes. This is a fantastic idea and it needs to be implemented here in North America. Does anyone know if this is already being done in any North American Markets?
