One of the saddest things around Oscar time is the shameless antics studios do to market their films for Oscar time. They send out copies to the voters in the Academy, they take out full page spreads in the New York Times to say why they should win, they wine, they dine. Why not just leave well enough alone and let the quality of the films speak for themselves?
Apparently Mel Gibson understands this, and has decided to not spend one penny on television, radio or print ads hawking “Passion” for Academy Award consideration. Instead, he’s decided to put his faith in the merits of the work as it vies for the film industry’s top honors. Good for you Mel!
Now, having said that, The Passion is a damn fine film… but honestly I don’t think it’s quite good enough to pull in the big Oscar. I just hope it stays a clean race. I hate it when anti-religious biggots try to smear this movie as much as I hate it when anti-gay biggots try to smear Alexander. Found via IESB.
