Sony Pictures are preparing to demonstrate their 4K Digital Cinema at the Hollywood Pacific Theater on January the 13th with a screening of Spiderman 2. IMDB carry the story:
Yair Landau, Vice Chairman of Sony Pictures Entertainment and President of Sony Pictures Digital, said in a statement: “Sony’s 4K digital projection system is the ideal vehicle for screening this movie in the most dramatic and visually appealing manner, truly showing off all the care and effort that went into this production.” The resolution is four times that of competing digital projectors. Sony said in its statement that it expected its technology “to become the quality standard in digital cinema.”
Sounds wonderful, and I’m sure it will look spectacular, especially with all the technical and monetary support behind the demo that Sony can provide. However notice the phrasing to become the quality standard, not to become the standard. Is that perhaps because it would cost far too much for your average cinema to install?
