The DVD industry has been freaking out lately about slumping DVD sales. This is just paranoia, since DVD sales are still a LOT higher than they were 18 months ago. But the BBC reports the following:
A shortfall in global sales of DVD releases such as The Incredibles and Shrek 2 has sparked fears of a downturn in the DVD market. One million too many DVD copies of The Incredibles were shipped out by makers, while Shrek 2 producers DreamWorks overestimated sales by 10 million.
Ok, here’s the thing. People just need to chill out an wise up. In today’s movie market, most people who are going to buy a DVD will buy it within the first month of it’s release in stores. Just like in theaters… most people go on in the first week, and then box office numbers start to drop off fast after that. It’s not a slump… it’s just a shift.
The companies should have realized that just because Shrek 2 sold 4990000 Bajillion copies in it’s first week didn’t mean that it would still sell 200000 Bajillion copies in it’s 20th week. A DVD will sell most of it’s copies in it’s first month… and then sales will drop. You’re still selling more DVDs than you were before… it’s just that you’re selling most of them right away now.
