How stupid can some people get?!?! I mean really! Are all the studio heads total morons?!?! Are they deliberately trying to drive people away from the theatres?!? This is total lunacy! So what am I bitching about? Take a look at this little bit of news from UPI:
National CineMedia has cut deals with 20th Century Fox, Universal and Sony studios that will mean more ads on U.S. movie screens.
National CineMedia is a joint venture that will provide movie theaters with 20 minutes of previews from the three studios as well as commercial advertising before the feature begins, Variety reported Wednesday. With a disappointing summer box office and flat ticket and concessions sales, studios are seeing the ad concept as a fast path to increased revenue, Variety said.
Film distributors, however, have voiced concern the ads will turn off the “captive audience,” Variety said. The 20-minute package will consist of 2 1/2 minute film previews and interviews book-ended by 30 second commercials.
Are they completely brain dead?!?! So let me get this straight… not as many people are going to the movies these days… so to fix the problem we’re going to piss off the audience even more with longer ad times? That’s their big master plan for bringing people back to the theatres?!?! Those fricking IDIOTS!
Look, I try not to get too worked up over stuff here on The Movie Blog. But this stroke of idiocy is just too much. Yeah, let’s fix the problem of people not coming to the theatres by driving more of them away… that should fix everything. How stupid can some people be?!?! I mean really?
You fix the problem by investing in it… not trying to rape it more. LOWER the prices… REDUCE the amount of ad times. Yes, it will hurt financially a bit now… but in the long run it will bring some of the people BACK to the movies instead of driving them out. Get a clue and wise up you fricken commandos of the moron brigade.
