Twentieth Century Fox has just pulled one of the stupidest “strategy” moves I’ve seen in a long long time. They’ve just announced that Fantastic Four 2 will be released on July 4th 2007. Why is that so stupid? Well because Dreamworks has already announced that they are going to be releasing The Transformers on that exact same day!
Are the people over at Fox totally insane?!?! Do they actually think that Fantastic Four 2 has ANY hope at all of standing up toe to toe against a Transformers movie?!?! Have they totally lost their minds?
Let’s see… on one hand we have one of the most anticipated live film projects of my generations time (Transformers), and over on the other hand we have a sequel to a film that made $153 million (not exactly MASSIVE blockbuster numbers) and disappointed most people who saw it. Hmmm… who would win that weekend? Hmmmm…. it’s almost a toss up… oh wait… no… no it’s no toss up… Transformers will kick the crap out of Fantastic Four 2 if they open on the same day.
Dear Good Folks at 20th Century Fox:
Do yourselves a favour and blink. Take Fantastic Four 2 off the July 4th 2007 date and move it 2 week earlier or later. You’ll make money with this film… but if you go toe-to-toe with the Transformers you’ll sink like Hoffa in a NY river.
Maybe they’re trying to play chicken with Dreamworks and think they can get them to move off the date first. If Dreamworks is smart they’ll stay right where they are. They’re going to make a crap load of money on that weekend with or without Fantastic Four Moving off it.
