I understand the idea of advertising, marketing and market saturation, I’ve worked in a company connected with marketing before, and e-learning is successful through marketing. So I understand why and how, yet there’s part of the whole process that destroys what’s being marketed. A product can be over hyped, and it cheapens the product.
That’s how I feel about Star Wars, there’s so much marketing for it out there that the characters now feel like advertising ploys, and no longer those revered beings from the movies. That’s also leaked back into the movies themselves for me, and it’s dulled the effect of these characters. Seeing Vader being ridiculed on mobile phone adverts throughout British cinemas does have an affect when you go and watch the dreaded villain in Star Wars again, he’s not as fearsome as he once was.
That said however, it’s funny to see the advertisements for The Apprentice show over at Egotastic!
What do you think of the adverts, and how do you feel about the affect they are having on the movies themselves?
