I have a great issue with the word Blog and what it entails, and one thing that does not belong in the realms of the term Blog when a movie marketing campaign hires someone to create a Blog to sell a movie, it’s not a Blog. Yet that’s just what’s happened for Rocky Balboa.
Through Cinematical we hear the news that the marketing people for Rocky have decided to make a Rocky Blog…although they only have one post there so far, it has a short clip of Stallone talking about blocking out a fight scene and dressed in a couple of Rocky’s costumes – man he looks great for his age…damn, he looks great for my age!
However I can’t help hating this marketing trend. I mean if you’re going to do a blog give the authoring rights to one or more people involved who can post whatever they feel is good, don’t vet and censor every piece of content going in as we’ve seen on movies before…that’s dull. Or, get the big names to do the content, like Sly himself. Don’t market it as a Blog if all you’re doing is repackaging the leaking of titbits and teasers to keep the fans interesting…Oh, and the other thing is to reply and interact, so far no one from the movie has come back to the comments.
Let’s see how this one progresses.
