The Promise storms China

ThePromise.jpgWe talked about The Promise trailer before, and now it’s released in China it has broken box office records and taken $9m (£5.1m) in it’s first four days!

The BBC have the facts:

Kung fu epic film The Promise has taken $9m (£5.1m) in its first four days of release, making it the biggest-ever movie opening in China.

Chen Kaige’s film broke the previous record set by Kung Fu Hustle, according to trade website Screen Daily.

The Promise, which cost a reported $42m (£23.7m) to make, is China’s submission for the best foreign film Oscar and is up for a Golden Globe…

…It took $2.6m (£1.47m) on its opening day and highest single day revenue on 17 December was estimated to be £3m (£1.7m) – again breaking the record set by Kung Fu Hustle of $2.7m.

That’s great news for the movie, and if you’re in the US and slightly confused you’ll be wanting to keep your eyes out for it under the name of Master of the Crimson Armor, for some bizarre reason. I’m keen to see this movie, the trailer looked fantastic. Has anyone out there seen it yet and can give us some thoughts on how good or bad it is?

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