Everyone seems to think that The Da Vinci Code is going to be a major run away blockbuster monster this weekend. I’ve herd some analysts predicting $70+ million for opening weekend. That’s a guarantee right? Don’t bet on it.
Something I’ve learned over the last almost 3 years of doing The Movie Blog, is that you should NEVER underestimate the power of a family film when no other family films are opening at the same time. The new 3D animated family film “Over the Hedge” is opening against Da Vinci on Friday… it’s getting really good buzz… and will be the only family film out there this weekend. This is NOT good news for Da Vinci.
Don’t get me wrong, Da Vinci will MAKE MONEY! it will also make BIG money. But the studio folks couldn’t have been happy when they realized that Hedge was going to be opening against it. You can bank on this… Over the Hedge is going to seriously cut into Da Vinci’s money. Da Vinci Code will win the weekend… and win it by a lot… but Over the Hedge is going to make at least $20 million this weekend… and about $15 million of that WOULD have gone to Da Vinci.
I’ll be curious to track the numbers after the weekend.
Am I right? Am I way off? Leave your opinion in the comments section.
