From The Apple Core: Disney is not renewing a 10-year agreement with McDonald’s to include plastic toys in its Happy Meals: Disney is not renewing its cross-promotional pact with the fast-food giant, ending the arrangement with this summer’s release of “Cars” and “Pirates of the Caribbean: Dead Man’s Chest.”
The word is that Disney is trying to disassociate itself from high calorie and trans fat laden fast food peddled by fast food giants like McDonald’s. Times staff writer Rachel Abramowitz finds the timing the contract cancellation (reported to be worth US$1 billion to Disney) less than coincidental. It happened just as Steve Jobs becomes Disney’s largest shareholder after the acquisition of his Pixar Animation Studios.
The article goes on to explain that Jobs is himself a pescetarian (certain lifestyles of restricted diet. Most commonly, these include the practice of not eating certain types of meat most commonly red meat such as beef, pork, lamb while allowing other meats, such as seafood.) Jobs is now the largest shareholder of Disney… I don’t think this is a coincidence either.
