This could be very very bad for the big guy in the tight suit. Superman Returns (A magnificent film by the way), made ONLY $17 million on Friday. For most films that’s great… but NOT for Superman Returns. Not even close.
This is shocking. When a film opens on a Wednesday, it generally goes UP on its first Friday. Superman didn’t. Bad news for the folks at Warner. Bad news indeed.
It looks like my personal prediction of $100 million by the end of the weekend will fall well short. This is surprising, especially when considering a $21 million Wednesday. Ouch Ouch Ouch. Now, I am keeping in mind that Saturday (with all its matinees) makes a lot more money than Fridays do… but still… this is not what the studio wanted to see. I thought there would be like a $25 million Friday. Man was i wrong.
I guess we’ll just have to wait and see how the rest of the weekend pans out. Just for the record, right now Superman has made $48 million… so it will have to make $52 million on Saturday to make the $100 million mark. I don’t think that’s going to happen.
