It looks like the iTunes movie download service is off to a fast start. As a matter of fact, Disney is claiming to have sold over 125,000 movie downloads in it’s first week of operation. And it’s not even porn!
The good folks over at Yahoo News give us this:
“This is just the beginning,” Disney CEO Robert Iger told Wall Street analysts at a conference Tuesday, predicting $50 million in revenue from the sale of movies through iTunes during the first year of the new partnership.
Disney was the first to offer TV shows on iTunes a year ago, and last week it became the only studio to offer full-length movies, including such hits as “The Incredibles” and “National Treasure.”
There are a couple of things to keep in mind before the celebrations get out of hand. First of all the service is brand new. I’m sure a lot of people tried it just for the novelty of it. Secondly, remember that they started with a discounted launch pricing scheme for their movies. I don’t think we can judge how successful (or lack thereof) this project will be until we’re at least a couple of months in with everything at their regular pricing. I still have my doubts that it will work as well as they hope at a $15 price point. We’ll see.
