Ok now this is a GREAT idea. Movie studios are starting to get the idea on how to use the internet to promote a film. Borat has set up a promotion where people who sign up Borat as a friend on MySpace will havea chance at getting to see the Borat movie early.
The promotion is called the “Black Carpet” event. It will screen the movie in 25 cities almost 2 months before it gets released to the general public. The Black Carpet screening happen this upcoming week… so you should probably go sign Borat up as a friend now.
This is brilliant… you get your audience to do your marketing for you. THAT is how you use the inernet to promote a film.
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