When you think movie theater you don’t automatically think culture. But this holiday season you may just want to consider checking out some opera at one of the fifty theaters across the U.S. that will have The Magic Flute directed by Julie Taymore. I caught this news tidbit from a studio briefing over at imdb.com :
More than 50 theaters across the U.S. plan to screen a live performance of the New York Metropolitan Opera’s presentation of Mozart’s The Magic Flute on December 30.
The matinee performance, directed by Julie Taymor (The Lion King) and conducted by James Levine, is scheduled to begin at 1:30 p.m. ET and is the first of six such concerts due to be presented via satellite in high-definition and surround sound this season. Tickets have been priced at $18 for adults and $15 for children and are being sold at the theaters’ box offices or online at metoperafamily.org.
I think this is a great idea. It is priced well, timed perfectly and makes opera less daunting for kids if it’s in a movie theater space. It is certainly a good idea for getting the older generation back into the theaters, and since it is just a one day even they have a good chance of be able to drag their pierced and tatooed grandkids out for the occasion.
It’s very encouraging to see movie theaters embracing different forms of entertainment, besides commercials before the movie.
