A couple of years ago during the Super Bowl you were assured of 2 things. Lots of ads for DOT-COM companies, and plenty of ads for upcoming big movies. Well… we all know what happened to the DOT-COM boom, and it looks like movie ads at the big game are heading in the same direction. According to the folks over at M&C, just a couple of films (and not the ones you’d expect either) are going to be featured:
Super Bowl XLI fans will see only two ads for movies during Sunday`s Chicago Bears-Indianapolis Colts clash in Miami. Lionsgate scheduled time to advertise the Terrence Howard-Bernie Mac film ‘Pride,’ about an inner-city teacher who turns troubled kids into champion swimmers. The movie has a March 23 release date. Disney will advertise ‘Wild Hogs,’ a comedy starring John Travolta, Tim Allen and Martin Lawrence
It’s not that the Super Bowl doesn’t get a big audience. As a matter of fact it is the single biggest television event of the year. But apparently the spots aren’t cost effective (the last I heard a 20 second spot was running $2.5 million US). The studios just seem to feel they’re getting better bang-for-your-buck with ads they run for big prime time TV shows like Heroes.
Personally I don’t care. I like the crazy Super Bowl ads… less trailers means for time for those.
