Die Hard 4.0 Title in Most Non-US Markets

I’ve been saying it here on The Movie Blog for months… ever since the official title of Die Hard 4 was announced. “Die Hard: Live Free or Die Hard” is one of the stupidest, moronic, americanism narcissistic pandering title I’ve ever seen in my life. Dumb. So much so, that I never refer to it as such… I just always, and always will, call it “Die Hard 4”. Well… maybe now I’ll call it Die Hard 4.0

Apparently that’s what they’re going to be calling the movie everywhere else. Die Hard 4.0 is the official title of the film in almost everywhere but the US. So why do they get the better title? And the better poster?