I don’t know if I’m typing the correct letters or not… you see I’ve been blinded by this amazing bright and blinding flash of the fricken OBVIOUS! IMDB gives us this:
A study by market researchers Advanis has disclosed that only 21 percent of consumers who download movies regularly do so legally but that the percentage could be increased if the legal downloading services charged less. It also estimated that online piracy costs the movie industry $598 million annually. (The industry’s own estimate puts that figure at five times that amount.) In a statement, Phil Dwyer, executive vice president of sales and marketing at Advanis, said that the industry “can spend its time and resources pursuing the pirates, and attempting to get them to change their ways, or it can put those same resources into accelerating the adoption of these services by the early mainstream consumers, who are more inclined to behave legally.”
Geewhiz… we’ve only been saying that for over a YEAR around here. The MPAA needs to get their collective heads out of their asses and wise up.
