The WEBMASTER at FILMJUNK was nice enough to post a story about one of the coolest dvd editions I have ever seen in my life. To the left of this post you will see the Bubba Ho-Tep: Hail to the King Edition. The DVD box is made to resemble the flashy, karate inspired, Vegas jumpsuits worn by Elvis himself.
When I saw this packaging the word “awesome” came to mind. The only person that does not like this packaging is the sweatshop dude that made it, and even then – it was probably the best gig in years. I think kick ass packaging is key if you want to continue selling physical DVD’s. If the DVD case is not pleasing, it is wasted space and data versions of the product become more enticing.
According to FILMJUNK, the movie itself has no new scenes and/or features – the only upgrade seems to be the wardrobe case, and that may be enough for most. Viva Las Vegas!
