A couple of interesting things to look at from the Box Office results this weekend:
1) Rush Hour 3 pulled in $50 million. Horribly undeserved, but not unexpected. It’s an established franchise and (in my opinion) it’s coming off a solid second film. Not quite as much as the studio predicted it would make (they were thinking $60 million) but certainly not bad. But will this movie have legs? No, it won’t. Don’t expect this film to break the $150 million they paid to make it. This weekend just barely covered the cost to pay Chan’s and Tucker’s pay cheques (no, I’m not exaggerating or kidding).
2) Stardust is one of my favorite films of the year so far, which surprised me because the marketing for the film looked terrible. Well, when the marketing looks terrible, it’ll hurt your box office. Sure enough, Stardust only came in with just over $9 million
3) Bourne continues to do well. Playing against Rush Hour 3’s opening weekend Bourne sill pulled in almost $34 million. The movie has already crossed the $130 million mark
4) Transformers passed the $300 million domestically mark, and the $600 million world wide mark this weekend. Not bad for a film that some people insisted to me “will barely crawl over the $100 million point”. (You know who you are). :)
5) Skinwalkers BOMBED. The would be horror film that changed itself into a PG film (they INSISTED this thing was going to be “R” when they were filming it) came in at…. are you ready for this…. half a million. Yup, you read that right. $0.5 million. Ouch… just plain old OUCH.
6) Daddy Day Camp… well… do I need to say anything else really? Opened in 10th spot with $3.5 million
