Word on the street is that the angry green man will make an appearance during the Super Bowl! We get the scoop from Lindsay Thompson’s personal blog via superherohype:
The big announcement is that I will be working on the new Incredible Hulk movie… I’m so excited. It’s unlike anything I’ve ever done before and I can’t wait for all the crazy things I’m going to learn while working on it. THIS IS NOT A SEQUEL. Basically we’re all pretending the first one never happened. It stars Edward Norton, Tim Roth, Liv Tyler, and William Hurt. It should be awesome. I’ve seen the tests for Hulk and its amazing! Way cooler than it looked before. I believe the trailer will be premiered during the Super Bowl. Not sure yet, but I’ll keep you updated.
I am excited that the Hulk is being remade. It is no secret that I hated the last one; and as much as I loved Phantom – Nolte, the movie did not bring the Hulk to the screen the way it was meant to be. This time I hope they up the smash up to 11 and the drama down to level 2 (out of 10).
To launch the trailer during the Super Bowl is certainly appropriate. Not only is the Super Bowl the best time slot for a commercial, but I am stressed to think of a movie that will better appeal to the throngs of drunken, testosterone-pumped masses than Mr. Hulk. Timely and appropriate equals advertising success.
The commercials on Super Bowl sunday are on occasion better than the game itself. I am guessing that this trailer will be a water cooler knockout on monday morning along with the new Budweiser commercial.
