We have an update for the U.S. distribution of Elite Squad, it appears that it will be launched in theaters and VOD simultaneously for your convenience! We get wind of this news thanks to THR:
“Elite Squad,” the first feature to be produced by the Weinstein Co. and Costantini Films’ Latin Film Fund, won’t be released theatrically in the U.S. by the Weinsteins. Instead, Jose Padilha’s Brazillian drug drama, which won the Golden Bear at this year’s Berlin International Film Festival, will be released simultaneously in theaters and on VOD through IFC Films, one of several day-and-date releases IFC is planning from other indie distributors.
The move is quite unusual given that “Squad” is one of the most acclaimed films of the year, the Weinsteins have shepherded many successful foreign film releases since their Miramax days and “Squad” was promoted by the Weinstein Co. when it made its North American premiere two months ago at the Tribeca Film Festival. The company launched Third Rail Releasing in February to handle its lower-budget specialty films, through which it will distribute Julian Schnabel’s docu “Lou Reed’s Berlin” next month.
I have heard cool things about this film and I am anxious to check it out. It’ s odd that the Weinstein Co. dropped this picture, but I’ m excited for the release on Video On Demand. VOD release means that it will be much more convenient for those of us that don’t live in a “limited release” city.
I would like to see more simultaneous launching of films on the VOD format. That way those who hate the theatre are able to join in on water cooler discussion monday morning like everyone else – because they saw the film at home.
