A multimedia phenomena that leaves hints for adventurers to discover real world cash will be produced by lord Spielberg. We have obtained the following news about the project thanks to the professionals at Variety:
“The 39 Clues,” which launches Sept. 9, is envisioned as a 10-book series to be released over two years. It’s described as a multimedia adventure that will include a set of collectible cards and an online game that will serve as a portal as young readers try to solve a mystery for a grand prize of $10,000. The contest will run for two years.
The focus of “The 39 Clues” is the most powerful family in the world, the Cahills, who count Napoleon and Houdini among their relatives. Readers will be challenged to discover the source of the family’s powers, revealed through 39 clubs that are hidden around the world and scattered throughout history.
First book in the series, “The Maze of Bones,” has been completed by Rick Riordan, who also has outlined the series’ 10-book arc. The adventure kicks off with the death of Cahill clan matriarch Grace, who changes her will at the last moment, giving her descendants the choice between $1 million or a clue.
“There is enough material here for three or four movies,” Snider told Daily Variety. “Steven is very involved and passionate. This excites me as an executive but also as a mother. It is an educational, challenging interactive experience that hits kids where they live.”
This sounds like a well thought out marketing extravaganza set to drain parents of money while educating youngsters and encouraging reading. Everyone wins!
Using different mediums to tell the story is a fantastic idea. One of the gateway mediums is sure to snag and drag children into the world and with luck, they will purchase everything 39 clues has to offer.
Who knows if this project will be popular with children, but when Scholastic teams up with Spielberg – there is a good chance that this may blow up. I think they are hunting for Harry Potter money now that the wizard has hung his hat. Something has to take over where the Wizard left off – and war will wage for that honor, war will wage!
