The forced term of Viral Marketing was abused on Dark Knight more than any other movie. Perhaps to destroy the definition or just rape it into oblivion, I don’t know.
But one of the various promotional websites for the Dark Knight unveiled this new Dark Knight poster. I like the clever use of the Joker cards and all the viral slogans, and even the general imagery behind it, but if they were holding out to give us this poster last, I think it’s a little anticlimatic.
What do you think?
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