Tropic Thunder continues to dominate the closing weeks of the Summer Season. Even against such steep odds as edging out the House Bunny, the movie shows preserverence.
Despite five new wide releases opening in theaters over Labor Day weekend, Ben Stiller’s comedy Tropic Thunder (DreamWorks) held its ground, remaining at #1 for the third weekend in a row, Stiller’s second movie to achieve that rare honor after Night at the Museum in 2007. It grossed another estimated $14.3 million, down just 12% from last weekend, and brought its total gross to $86.6 million.
One testimony of a quality film is just how long it stays on top. Even a crappy film can be #1 at the boxoffice, but word of mouth travels fast.
Sadly this is not an absolute. The trend of spoof movies earning more than they rightfully should is embarassing enough, but for the most part, a movie that entertains broadly will not only get people to see it again, but it will spread by reputation, often getting those who were not all that interested in the first place to check it out.
Do you think it has enough steam to take 4 weeks?