Marley & Me – The Dog Dies

Marley-Dies-1.jpgFor anyone who had read The Movie Blog for any length of time you know that I’m really sick of these pseudo “viral” marketing campaigns. I especially hated most of the ones for The Dark Knight. But wow… the studio’s newest viral campaign for the upcoming “Marley & Me“, staring Owen Wilson and Jennifer Aniston, is a pretty stupid one… because it gives away the ending of the movie (well… I can’t say for sure that it does since I’ve never read the book).

Here’s the background. I (a just about every other film webmaster) got an email from a girl named “Stephanie” with the images you see below, trying to pass herself off as just some random person sending out a news tips (clearly she’s with the studio or marketing company working for the studio). Her email ends with “This is going to be worse than when they shot Bambi’s mother.” Uh huh… yeah.

So obvisously these aren’t just random graffiti artists who have happened to read Marley & Me and are now wanting to spoil it for everyone. This is an organized marketing campaign by the studio. So if the dog really does die at the end of Marley and Me… what do you think about a studio putting out a marketing campaign that gives away the ending of the movie?

I mean… it is getting us talking about the movie… and I can assure you there probably wasn’t anything else that would get me talking about Marley & Me.

Your thoughts?

Marley-Dies-2.jpg

Marley-Dies-3.jpg

Marley-Dies-4.jpg

Share this Story
Load More Related Articles
  • Movie Reviews

    Review: Django Unchained

      Director: Quentin Tarantino Written by: Quentin Tarantino Starring: Jamie Foxx, Christoph Waltz, Leonardo Dicaprio, Kerry Washington, Samuel L. Jackson Genre: ...
  • Movie Reviews

    Review: The Hobbit

        Director: Peter Jackson Written by: Fran Walsh, Philippa Boyens, Guillermo Del Toro, Peter Jackson Starring: Ian McKellen, Martin Freeman, ...
  • Movie Reviews

    Review: Breaking Dawn Part 2

      Director: Bill Condon Written by:  Melissa Rosenberg, Stephanie Meyer Starring: Robert Pattinson, Kristen Stewart, Taylor Lautner, Maggie Grace, Michael Sheen, ...
  • Skyfall
    Movie Reviews

    Review: Skyfall

      Director: Sam Mendes Written by:  Neal Purvis, Robert Wade, John Logan Starring: Daniel Craig, Javier Bardem, Judi Dench, Ralph Fiennes, Naomie Harris, Bérénice ...
  • Movie Reviews

    Review: Sinister

      Director: Scott Derrickson Written by: C. Robert Cargill Starring: Ethan Hawke, Juliet Rylance, Fred Thompson, James Ransone, Clare Foley, Michael Hall D’Addario Genre: Horror, Music MPAA: R (for disturbing ...
  • Movie News Chat

    The Movie Blog’s Top 10 Films of 2009

    Well, it’s that time of year again. I have to say that despite the fact that 2009 was not a fantastic ...
Load More By John Campea
Load More In Movie News Chat

Check Also

Review: Django Unchained

  Director: Quentin Tarantino Written by: Quentin Tarantino ...