Ever ask yourself “Why does Hollywood do that?” Well it doesn’t matter what you were talking about, the answer is always the same.
Money.
So to hear that boxoffice receipts are coming in 2% higher this year is not a big surprise.
It was a photo finish, but North American movie-ticket sales hit the wire in a furious gallop to post an annual gain of almost 2%, with a record haul of $9.78 billion in estimated grosses.
Avid holiday moviegoing helped the industry rewrite the history books in the home stretch, though substantial ticket-price boosts helped pad the tally. Industry estimates put average U.S. ticket prices at about $7.20, or almost 4.7% higher than in 2007.
Now when they talk about the average ticket being $7.20 I imagine that is balancing out all the adult tickets against children’s and seniors rates as well as matinee and cheap night prices.
So mission accomplished. The big bad studios made money. Its so trendy to hate on the big labels, but honestly if they didn’t make money we wouldn’t have movies to go to.
If you build it, they will come.
