Hollywood is a fast paced town, and in this internet age, nothing needs to wait. Books are getting movie rights sold before the book even hits the shelf and sequels are announced before the first movie even comes out. Twilight is no different.
It looks like the third book in the series is already out of the blocks and running as Twilight’s Eclipse gets a greenlight.
Summit Entertainment has given the greenlight to the third film in Stephanie Meyer’s popular Twilight series. According to Variety, the film will be titled Eclipse, and it will have a release date of June 30th, 2010.
Just like New Moon got re-branded as “The Twilight Saga’s New Moon” I am sure this will quickly become “The Twilight Saga’s Eclipse”
But I think the rapid fire production schedule of this franchise is just further proof of the flash in the pan sensation that this has become. I am sure that the producers behind this movie are hoping to monopolize on the popularity of the series before it fades away and loses its luster.
It is a smart plan. They don’t give the Twilight fans a chance to lose their excitement and they still maintain their audience. If they dragged out the series with a film every other year, they could still potentially make as much money provided the fanbase stayed strong, but with technology as it is today, and a film like this that doesn’t require an effects heavy post photography process, firing these out as fast as possible maximizes their returns.
