The studios were predicting a $50 million opening weekend for Bruno last week… and they missed by quite a bit. Don’t get me wrong, if any movie I ever did in my life got a $30 million dollar opening weekend I’d be dancing in the streets naked humping fire hydrants… but that’s just me.
It’s considered normal for a movie to take between a 45%-50% drop off in ticket sales between their first and second weekend out. If it only drops by like 30% you’re doing REALLY well. Borat was one of the VERY few films that actually took a jump UP on its second weekend in release.
Bruno however took a massive dive and dropped over 73% only managing to make about $8 million on it’s second weekend. I’m not surprised. I have not seen the movie myself, but even thout the film holds a very respectable 69% on Rotten Tomatoes, most of my friends who have seen the movie haven’t been impressed and usually say it’s “ok”.
Do you think this will mean the end of Sacha Baron Cohen’s old character movies?
