The adaptation of a toy without a story to a feature film sounds silly to some, but I think these marketing gold mines are perfect to receive film adaptations.
And Stretch Armstrong, the bendy toy of decades long forgotten is getting its own adaptation. But they are taking it seriously. Iron Man serious.
Geeks of Doom quotes:
Rob had a great take on ‘Stretch’ and he told me about it, and I said, ‘Please let me write it.’ It’s a superhero origin story taking it totally seriously, kind of in the ‘Iron Man’ tone—for lack of a better descriptor. We’re taking it seriously, but it will have a light tone to it. Hasbro has an idea of it and it’s based on a new version of that character. It’s kind of a blank slate. There wasn’t really much of a backstory to the original Stretch Armstrong so we’re just kind of inventing it from the ground up.
With ‘Stretch,’ I don’t think there are a ton of original Stretch Armstrong fans out there. It’s more about creating a universe of superheroes that I’m really excited about. Rob and I have cracked a pretty cool story I think and Rob has a really cool take on what this can be, and it’s going to be a huge budget spectacular thing. I love ‘Iron Man,’ I love ‘The Dark Knight’ and it’s exciting to get to play in this world, because the budgets of these comedies are pretty small, and to get to do something that’s just gigantic and exciting but a totally grounded human story at the center of it that I think people are going to respond to.
While I think again the name dropping of “Iron Man tone” is just desperate sensationalism that makes you think it might be in the same league as this film.
But the character of Stretch Armstrong can be anything they want it to be. The toy itself has NO STORY to it. It was a toy wrestler that you could yank on twist and and stretch and he woudln’t break.
Why can’t they take it seriously and give it a good story? Go nuts.
I wonder if Stretch will face his nemesis “Stretch Monster”
