Shuffling release dates on films is hardly new, but all at once we hear of three films being shifted to different dates for no appearant reason.
Paramount has pushed the remake of Footloose from April 1st (guess it’s not a joke) to October 14, 2011, where it faces The Three Musketeers.
Sony has likewise pushed Bad Teacher from April 1st (same joke) to June 17, 2011, where it will engage in a battle of wits with Green Lantern.
Magnolia has scheduled TIFF acquisition Ceremony for April 8, 2011, against Rio, Hanna, and Your Highness.
I wonder where the motivations come from when making these shifts.
With the Footloose remake, it might not be ready by April, or perhaps they were hoping it would get a better run against The Three Musketeers instead of the limbo that is becoming the Pre-Summer gap.
Bad Teacher is a comedy that stars Justin Timberlake and Cameron Diaz, and while it promises some Apatow level inappropriate-ness, I wonder if the studio is throwing them under the bus moving them to challenge the Sexiest Man Alive as Green Lantern.
And the TIFF premiering drama Ceremony will be dropping in the long production animated Rio (didn’t we see a teaser for that over a year ago?) and goofball slacker stoner comedy Your Highness. Well they are all shooting for different demographics that weekend.
