Grasping at marketable franchises, Hollywood is about to see a wave of movies based on classic boardgames. Monopoly, Battleship, and even Candyland. While I have no issue at all with this cross marketing (these things have no story… so original scripts will be adjusted to fit these marketable brands) one of the writers for Candyland has made a statement suggesting that they are making the film to be on the same scope and depth as Lord of the Rings.
Worst Previews quotes Jonathan Aibel
“We envision it as ‘Lord of The Rings,’ but set in a world of candy,” he explained. “We don’t see it as a movie based on a board game, although it has characters from that world and takes the idea of people finding themselves in a world that happens to be made entirely of candy where there are huge battles going on. We are going for real comedy, real action, and real emotions at stake.”
I wonder after that heartfelt mission statement, did the interviewer from Entertainment Weekly respond with “I am sorry, I thought we were talking about Candyland… the board game??”
This just seems like far more depth that I would have expected from a movie attempting to market from a classic board game. And a goal that seems a little out of reach. Rather ambitious to compare your franchise to Lord of the Rings no matter what you are making… but this seems a bit much.
I can just see the scenes now:
YOU SHALL NOT PASS!!…. you will go back 3 spaces and miss a turn.
Yeah. Epic.
