It looks like Paramount is planning to tap into the mobile entertainment market. We get wind of this interesting news thanks to the mystical caves of yahoo:
Viacom Inc’s Paramount Pictures movies studio said on Monday that it would create a division to develop and distribute programming on wireless devices.
Media companies including Viacom have been trying to make their programming available more widely available, aiming to court advertisers who are interested in reaching consumers wherever they spend time.
I am trying to figure out if Paramount is going to be releasing their television programs and films on mobile devices; or if they are going to produce original programming for the the medium. Is paramount going to stat producing short sketches specifically made for mobile devices? Is this the beginning of an onslaught of professionally made YouTube style videos?
It would certainly be strange to start seeing pro mini vids brought to you by colgate. I am not a fan of watching stuff on my cellphone, but I know many that commute find mobile entertainment to be a handy way to bring joy to their journey. I can certainly see advertisers being interested in the medium, and if the content is made available for free online, people would be able to watch on their computers as well.
Lonelygirl15 was an internet hoax brought to you by professionals. Jessica Rose (the 20 year actress that played Lonelygirl15 currently stars on the ABC series Greek. With so many finding entertainment online in the form of short video clips, I suppose it was only a matter of time before the professionals got involved. I could be reading into this news far too much, but with the creation of a new department – I would hazard a guess that this is the route they are taking.
International friends, what are your thoughts on studio produced content for mobile devices?
