YouTube has decided to expand its “video to the masses” philosophy launching a new “screening room” service that will be aimed at independent filmmakers.
Struggling filmmakers already use YouTube to kick-start viral marketing campaigns. The new feature, which debuts Wednesday, gives them an easy-to-find home — and makes them partners in drawing new ad revenue.”Hopefully as they see thousands of people watching their films, it’s going to be a very eye-opening experience,” said Sara Pollack, YouTube’s film and animation manager.
If anyone was to do this, Youtube is it. Now that they are owned by Google (who will eventually own everything) they have the resources to do just about anything they want. (Though I hear they are backing out of the hostile takeover of feminine hygiene products)
Also, this will give a valid hosting service for clips longer than the allotted 10 minutes that the average joe gets.
Will this change the independent Filmmakers industry or simply flood it with far too much to choose from without that enduring stage of “getting noticed” and dilute it?
