Up until this point, Shrek 3 was set for a November 2006 release date, however, the big decision makers over at Dreamworks have just concluded that a May 2007 date would be a better idea… and they’re right.
Summer holds the biggest movie audiences by far. Also, a release in summer means a DVD release by Christmas… which is ALWAYS a good idea, expecially for kid friendly films. The Hollywood Reporter gives us this:
“The sheer magnitude of the ‘Shrek’ franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders,” DreamWorks Animation CEO Jeffrey Katzenberg said in a statement.
Yeah, no kidding. Frankly I’m surprised this wasn’t their plan all along.
