3D Animation is truly the direction of animation for the future so not ever one to be left behind, processor supergiant Intel has hopped on with a partnership with Dreamworks Animation to get the job done.
Katzenberg’s DreamWorks Animation and No. 1 chipmaker Intel Corp announced a 3-D movie image brand called InTru 3D at Intel’s Developer Forum in San Francisco on Wednesday.
The first movie from DreamWorks Animation to use the brand and logo will be “Monsters vs. Aliens,” coming out next March.
It is a smart move for Intel to make these sort of strides to get in on the industry in such a visual way. Intel processors have been used in computers to make animtion for a long time, but to actually create a branded initiative offers up more awareness for the brand.
But unlike just “sponsoring” and paying for product placement Intel is really helping to improve the industry and Dreamworks has such potential despite their hit or miss animation appeal. If it doesnt say Shrek or Kung-Fu Panda on it, they haven’t been the most successful but still managing to stay moderate with their productions.
