Australia is taking the right step to a movie that stole its name. This is what those people in Batman, Turkey should have done instead! Wait.. there is nothing in Batman, Turkey. Nevermind.
Anyways, it looks like the land down under is going to be spending a whole metric pantload of money to tie in a publicity campaign for tourism alongside Baz Luhrmann’s Australia.
Tourism Australia, the national tourism board, has launched a $26 million international advertising campaign based on the movie, highlighting the wilderness of Western Australia state and encouraging tourists to refresh themselves by getting away from bustling cities and their busy daily lives.
Its as good an idea as any to latch on to the popularity of a movie to promote something related. Its called product placement. And what better product placement is there than a country. Its in every shot!!
But will a movie about the way Australia WAS in WWII going to really promote you to go visit this place? After watching the Man in the Iron Mask I was not encouraged to go to Paris, while National Treasure did make me want to visit historical monuments.
I think it is a little excessive to spend $26million on an advertising campaign, but it is for an entire country, so its not like a single attraction is spilling this many beans to generate buzz, so it might be worth it.
Have you ever been encouraged to visit somewhere just because you saw it in a movie??
Trivia fact: I had a Honeymoon in Niagara Falls because it was featured in Whole Nine Yards.
EDIT: RowThree has the Baz Luhrmann filmed ad campaign clips up on their site and they are beautiful. Thanks for the tip!
