Until a judge says otherwise, WB is moving forward with its ad campaign for Watchmen. With that news, we catch wind that a new website is launched to support the movie.
I just got word that a Watchmen viral website has launched – TheNewFrontiersman.net. In the Watchmen comics, Rorschach is obsessed with conspiracy theories, and gets much of his information from a far right-wing magazine called the New Frontiersman.
The site lacks content, so clicking over to TheNewFrontiersman.net would just get you a look at the spash image above.
Also, /Film calls it a viral site. In the words of Spacey’s Lex Luthor…. WRONG!
If its viral, it catches on and infects the media unintentionally. Numa-Numa guy and the spastic Star Wars kid were viral. They never intended to be famous. This is pure marketing. Not viral. If you have to label a website as viral, then it automatically is disqualified as viral.
But aside from that, it looks to be very well designed and for fans of the graphic novel, this would be the perfect name for a website devoted to sharing insider information and scoops about the film, much like the conspiracy publication in the novel did.
Pure geektastic genius.
