How Much Will Bruno Make This Weekend?

I’ve mentioned before that despite the fact that I’m a HUGE Sacha Baron Cohen fan (Borat is one of only 4 or 5 films I’ve given a perfect 10 out of 10 to, and I think he was the absolute best and funniest things about Talladega Nights) I’m just not looking forward to Bruno at all. To me the novelty of this style died with Borat, and this just looks like another Borat with a different accent doing the exact same things that he did before.

But with the popularity and success of Borat… and with a pretty funny trailer… you know Bruno is going to do some pretty good business. The question is: How good?

Nikki Finke raises that question over at Deadline Hollywood:

Based on $1.6 million in post-midnight shows in nearly 700 theaters this morning, and pre-sales for its weekend release into 2,757 North American theaters, Brüno looks like a big low-cost hit for Universal. “If it holds up, we’ll do $50 million,” one insider tells me. “Yet this is a movie that people may or may not attend spontaneously.”

So my question for you guys is this… how much do you think Bruno will make this weekend? Will people flock out in big numbers to see it? Will it disappoint? Think $50 million sounds about right? Leave your thoughts in the comments section below.

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